AI Marketing Foundations
AI Marketing Foundations helps solo marketers, founders and small B2B tech teams use AI properly - with the brand context, prompts, guardrails and workflows needed to make outputs useful, on-brand and easier to review.
If AI currently feels like another thing to manage, this gives your team a clearer way to use it.
AIS Marketing
AI marketing without the rewrites.
Practical support for small teams that need AI to save time, not create more work.
This is for you if:
The aim is not to replace good marketing judgement. It is to give AI the context, structure and direction it needs so your team can move faster without losing quality.
Most small marketing teams do not need more AI tools. They need a better setup: clearer inputs, reusable prompts, quality checks and a workflow that fits how the team already works.
AI Marketing Foundations is designed to be practical from the start. The process focuses on what your team actually needs to make AI useful.
Louise reviews your existing messaging, website copy, content, tone of voice, workflows, AI usage and team pain points.
This can include:
The goal is to identify what AI needs to understand before it can create anything useful.
Louise creates the practical assets your AI tools need to produce better work.
This may include:
The goal is to stop your team starting from scratch every time they open an AI tool.
Louise trains your team online or in-person to use the system confidently.
Training can include:
The goal is to leave your team with a system they can keep using, not a one-off training session that gets forgotten.
Depending on the scope of the project, your team may leave with:
AI Marketing Foundations can support:
AI marketing consultancy helps teams work out how to use AI tools in a practical, useful and brand-safe way. For small marketing teams, that often means reviewing current workflows, choosing the right tools, creating brand and tone of voice documentation, and training marketers to write better prompts.
AI can get much closer to your brand voice when it is given clear guidance, examples, audience context, messaging notes and rules about what to avoid. That is why tone of voice documentation and prompt templates are central to AI Marketing Foundations.
Yes. AI Marketing Foundations includes practical training for marketing teams, including how to write better prompts, how to review AI outputs and how to build a prompt library for repeatable marketing tasks.
The right tools depend on your team, budget, skills and marketing workflow. Part of the review process is looking at what you already use and recommending which AI platforms or tools make most sense for your needs.
Yes. The package is designed for overburdened solo marketers and small teams who need AI to make work easier, not more complicated.
Yes. Alongside AI Marketing Foundations, Louise also offers senior freelance marketing support for small B2B teams that need help with strategy, messaging, content, campaigns, LinkedIn, email and website copy.
Book a 20-minute intro call to talk through where AI is currently creating friction and where a better system could save time.